Week 5 : FaceBook URL

Facebook Pages 

Assignment: 

https://www.facebook.com/IAMIonianBP (Links to an external site.)

Actual : 

https://www.facebook.com/i.am.ionianactmgt (Links to an external site.)

 

According to Facebook Business Suite, Post Reach is the measurement of how many people saw content about your page or from your page. This includes posts, ads, and social information from people who interact with your page. Post Engagement or impressions, measures the the interaction viewers have in regard to your posts. 

1. Both these metrics are important because they provide statistical insight on the effectiveness of your social media marketing. Post reach identifies how many members of your target audience (who you are ultimately marketing towards) were reached by your posts. Post Engagement measures how those reached by your posts interacted with your marketing tools. This includes metrics like likes, reposts, viewing videos, clicking links, and much more. 

2.These measurements help you learn how to effectively reach and engage your target audience. For me these metrics tell me what works and what does not. I was forced to throw out old conventions associated with marketing and learn a new set of tools, which still make me laugh and scratch my head, that are proven by these analytics provided by Facebook. 

3. A business can use Facebook insights to adapt to the landscape of social media marketing by gaining a better understanding of how viewers use, behave, and interact with each other on these platforms. I learned quickly that nobody wants to watch 2 minute advertisement videos about my services. Especially if they were unsolicited. I also learned that wordy and technical content were more likely to put people to sleep than they were to be engaged. I especially learned that nobody cares about my brand or my company in regards to getting people engaged. I learned this while ignoring the fact that my 30 year old sister watched a 20-second Tik-Tok video of someone eating, and while my boyfriend urged me to buy rollerblades because of the Instagram video posts (which limit you to a minute of content or less) he saw exploding in popularity. By adopting the 30-second frame of providing entertainment and value, businesses can effectively brand and market their companies to new customers. 

4. Reacted to https://www.facebook.com/joepcrepair